STARS and Viterra celebrate 40 years of critical care with the launch of the 2025 STARS Calendar
REGINA, August 21, 2024
STARS and Viterra publicly launched the 2025 STARS Calendar today — marking 40 years of critical care with powerful stories of survival, perseverance, and growth.
Now in its 32nd year, the STARS Calendar has become a cherished tradition that showcases the bravery and resilience of STARS medical crew and their Very Important Patients (VIPs). To celebrate STARS’ 40th anniversary, the 2025 Calendar revisits VIPs and crew members that have been featured in previous editions of the calendar, highlighting where they are now and how their journeys have evolved. Since Viterra has partnered with STARS, the calendar has raised over six million dollars, which has gone towards funding STARS’ missions, acquiring medical equipment and supporting operations.
“More than a funding tool, our calendar helps connect our supporters with our mission — this year’s calendar is a collection of stories that highlight the resilience and strength and incredible journeys of our patients and our team,” said Katherine Emberly, STARS president and CEO. “With Viterra’s continued support, we have been able to produce and share the calendar and most importantly, continue providing critical care to those who need us.”
Over the years the STARS calendar has become a key fundraising tool, and with the longstanding support from Viterra, STARS has been able to continue its print and distribution. Viterra has been covering the full printing costs of the calendar for 10 consecutive years- representing a total giving of more than $2.5 million in sponsorship and overall support.
“Over the last ten years we’ve been proud partners of STARS, supporting the life-saving work they provide to patients across Western Canada,” said Kyle Jeworski, CEO of Viterra Canada. “Our annual calendar campaign is a great way to help patients tell their stories, while helping STARS raise the funds necessary to ensure they can continue providing world class medical services to those in need.”
The 2025 STARS calendar is now available for purchase at STARS Calendar Campaign with all proceeds going directly to supporting STARS’ operations. New to the calendar this year is the STARS calendar micro site, which houses stories found in the 2025 calendar paired with video interviews with each subject, more in-depth pieces as well as extra pictures.
For more information please contact:
Natalie Hofstetter, Regional Communications Team Lead, STARS
mediainfo@stars.ca | 1.866.966.8277 | stars.ca
ABOUT STARS
STARS was born from the conviction that no one should go without the care that could save their life. Operating 24/7 from bases in Calgary, Edmonton, Grande Prairie, Saskatoon, Regina and Winnipeg, STARS is your best hope in a worst-case scenario. If you need critical care, our mission is to be there for you—physically or virtually—in whatever capacity we can help. Because when it comes to the next patient who needs us, it’s never too far. Learn more at STARS.CA
ABOUT VITERRA
At Viterra, we believe in the power of connection. Our world-leading, fully integrated agriculture network connects producers to consumers with sustainable, traceable, and quality-controlled agricultural products. With more than 16,000 talented employees operating in 38 countries, our strategic network of agricultural storage, processing and transport assets enable us to offer innovative solutions and open pathways for our customers, creating successful partnerships that last. Together, we are stronger and achieve more.