How We Give Back
Our Community Investment Partners
One way that Viterra gives back to communities and the agricultural industry is through community investments and partnerships. Our investments promote sports and recreation programs with a focus on youth, agriculture awareness, grain industry education and safety, and health and wellness. Along with many others, Viterra supports the following groups/events:
For many years, Viterra has supported the provincial 4-H clubs from Alberta, Saskatchewan, and Manitoba. Our funding helps the 4-H chapters provide innovative initiatives that inspire youth to become contributing leaders in their communities. 4-H's vision is to help youth achieve their full potential. This sponsorship enables Viterra to build relationships with the agricultural industry's leaders of tomorrow.
Viterra supports Ag in the Classroom by donating to each of its divisions in Manitoba and Saskatchewan, and was the title sponsor of the Ag in the Classroom student resource book titled "The Adventures of Michael and Mia: Stewards of the Land".
Viterra supports Ag for Life in Alberta via the Ag101 program, which helps students understand where their food comes, and the careers available to them in the agriculture industry. Ag in the Classroom and Ag for Life exist to provide balanced, factual information to teachers and students and encourage young people to make educated decisions relating to food, environment, careers and lifestyle.
Viterra is the presenting sponsor of Canada’s Farm Show, which is the country’s largest dry land farm technology show attracting 30,000 visitors annually from around the globe. The Farm Show is a great opportunity for Viterra to showcase its services, as well as interact with our customers. Viterra is proud to be a founding show exhibitor, and will be celebrating its 16th anniversary as presenting sponsor of the show in 2023, scheduled to take place on June 20-22. Visit canadasfarmshow.com for further information and future updates.
Viterra is a long-time supporter of the Canadian Foodgrains Bank, an organization dedicated to ending hunger in developing countries. Viterra donates $5.00 for every tonne donated to the Canadian Foodgrains Bank, and donates land each year for use with CFGB Growing Projects.
Viterra is a proud sponsor of the Winnipeg Blue Bombers, Calgary Stampeders, and the Edmonton Eskimos. Viterra supports CFL teams that are located in its primary operating regions in Western Canada.
Viterra is the presenting sponsor of the CurlSask Youth Curling Program, which provides youth development programs like Viterra's Blizzard Program and Youth Clinics. These programs help to inspire the next generation of curlers to cultivate skills like teamwork and determination.
Viterra is proud to have partnered with Regina & District Food Bank since 2021 with our Farmers Feeding Families initiative. Over the course of the program we’ve donated 450,000+ pounds of Saskatchewan grown red lentils to food banks in Saskatchewan and have recently expanded to support food banks in Alberta and Manitoba through Food Banks Canada.
The program helps feed people in more inclusive and healthy ways.
Viterra is a supporter of the Manitoba Farmer Wellness program.
Understanding the many challenges that come with farming, the program was created specifically for farmers and their families. It offers a safe and flexible way for them to get help. The no-cost, short-term counselling program covers the cost of six sessions per individual and is delivered by professionals with backgrounds in agriculture.
Through annual donations to the Alberta, Manitoba and Saskatchewan chapters, Viterra supports Outstanding Young Farmers. This organization is designed to recognize young farmers who exemplify excellence and innovation in their profession.
Viterra is proud to support high school athletics in Regina. We cover the cost of the medals and ribbons for RHSAA events. We also sponsor the RIFL Leadership Award which is presented annually to a high school football player from each of the 5A Stewart and 6A Schwann Conferences who exemplify sportsmanship and leadership.
Through our long-standing support of the Saskatchewan Roughrider Football Club and its community involvement, Viterra takes part in charitable giving. Our sponsorship of the football club provides Viterra with an opportunity to get involved in the community and helps our Company build relationships with farm customers. Viterra is also a Founding Partner of the new Mosaic Stadium in Regina. As proud partners of the Saskatchewan Roughriders for many years, we're pleased to have strengthened our relationship by supporting this historic project.
Learn more about the Saskatchewan Roughrider Football Club here!
Viterra is the title sponsor for the Scotties Tournament of Hearts. Qualifer events consist of different bonspiels each fall, culminating with the Viterra Last Chance Provincial Qualifying Bonspiel. The 2024 Viterra Scotties Tournament of Hearts will be hosted in Tisdale, SK January 17-21.
Viterra proudly sponsors STARS Air Ambulance through its annual calendar fundraising campaign. Viterra has once again signed on as the print sponsor of the calendar, and will also support the sales of calendars and STARS merchandise through its footprint in Western Canada. To purchase a STARS calendar or STARS merchandise, visit your local Viterra facility, or go online to starscalendar.ca.
The United Way's mission is to improve lives and strengthen communities by engaging individuals and mobilizing collective action. Viterra and our employees have supported the fundraising efforts of the United Way for many years. Supported by corporate matching our employees have come together to raise funds for local United Way organizations in Vancouver, Regina, Winnipeg and Thunder Bay.
Viterra and the University of Regina have partnered to showcase select athletes from rural Saskatchewan communities, and get rural communities involved with Cougar athletics. Stay tuned for more information on this season's athletes!
Viterra is the title sponsor for the Manitoba Men's Curling Championship event, the Viterra Championships. The 2024 competition will be hosted in Stonewall, MB February 6-11.